An accurate Earth Day campaign

Pupil resources | LAUNCH Humanities Summer 1 Week 4

Create a digital sustainability campaign linked to Earth Day.

Claim + sourceFeasible actionCheck accuracyAuthored teaching picture

Use the evidence cards and blank spaces to give your own response. Speak, point, draw, type or write.

Start here: a claim needs evidence. A request asks someone to act. The cards give the date, classroom brief and action, even if earlier work is missing.

Evidence cards

Check the source and limit before using a detail

A Earth Day and our audience

Earth Day is observed on 22 April. Our product is a classroom digital message for school users. Name one feasible action and its intended effect. Keep it on the school-approved classroom device; do not create accounts or publish it online.

Source: EARTHDAY.ORG History; authored classroom brief

Limit: The date does not prove that a campaign action has worked.

B A supported climate link

NASA explains that burning fossil fuels releases CO2, which contributes to warming. A campaign may explain that link with a citation. It must not turn a small proposed action into a promise to stop climate change.

Source: NASA Causes; authored campaign application

Limit: This source does not calculate a CO2 saving for a school paper tray or a particular campaign.

C Weak drafts to repair

AUTHORED EXAMPLES, not facts: This will stop climate change. Our tray has already saved a tonne of CO2. Both go beyond the supplied evidence. Repair the claim, name the audience and action, and state what you will measure.

Source: Authored weak-draft examples, 21 September 2026

Limit: These are deliberately unsupported claims for editing, not estimates to repeat.

D An honest action message

AUTHORED PLAN: invite school users to choose clean spare paper for suitable drafts, with teacher permission. Count new sheets issued for the same task before and during a short trial. Explain the intended effect as reducing new-sheet use, then check it.

Source: Authored campaign and measurement plan, 21 September 2026

Limit: No guaranteed result or carbon saving is supplied. Include no pupil names, faces or personal details.

Arrival task

Supported

Start here: a claim needs evidence. A request asks someone to act. The cards give the date, classroom brief and action, even if earlier work is missing.

1 When is Earth Day?

Help: Read card A.

My response

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2 Who is our message for?

Help: Use the classroom brief.

My response

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3 Can we claim the tray has saved a tonne of CO2?

Help: Check for a measurement on card C.

My response

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4 Where is the message kept?

Help: Read card A.

My response

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Arrival task

Standard

Start here: a claim needs evidence. A request asks someone to act. The cards give the date, classroom brief and action, even if earlier work is missing.

1 What makes the first weak draft an overclaim?

Help: Compare the promise with evidence.

My response

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2 What feasible action does card D propose?

Help: Read the invitation.

My response

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3 What indicator can check that action?

Help: Use the counting plan.

My response

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4 How do a claim and a request differ?

Help: Compare says with asks.

My response

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Arrival task

Stretch

Start here: a claim needs evidence. A request asks someone to act. The cards give the date, classroom brief and action, even if earlier work is missing.

1 Why is intended effect different from proven effect?

Help: Consider when the trial happens.

My response

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2 Why must a campaign cite a source precisely?

Help: Ask whether it supports that claim.

My response

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3 What must be removed from an unsafe draft?

Help: Use the classroom rules.

My response

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4 How can a qualification improve a message?

Help: Think about honest scope.

My response

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Shared investigation

Use the evidence; explain and check together

1. Repair both AUTHORED weak drafts in the editor. Replace each overclaim with a feasible action, supporting evidence and a measurable intention.

2. Identify school users as the audience. Prepare a classroom-only Earth Day message with a source, intended effect and a clear limit.

AUTHORED WEAK DRAFT: This will stop climate change

My accurate repair, source and intended effect

________________________________________________________________

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AUTHORED WEAK DRAFT: Our tray has already saved a tonne of CO2

My accurate repair, source and intended effect

________________________________________________________________

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Audience and feasible action

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Classroom product only. No real posting, accounts, pupil names or faces. Earth Day: 22 April (EARTHDAY.ORG).

Independent task

Supported

Create a digital sustainability campaign linked to Earth Day.

1. Choose school users as the audience and highlight one feasible action from card D.

2. Make a digital message on the approved classroom device using the supplied frame.

3. Independently explain its intended effect and check one claim against its source.

Help: Use highlighted evidence and the frame. An adult may read or scribe your own words.

Audience and proposed action

________________________________________________________________

Supported claim and source

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Intended effect and indicator

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Accurate final classroom message

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Further challenge: Explain a second detail if ready.

Independent task

Standard

Create a digital sustainability campaign linked to Earth Day.

1. Repair the two drafts and plan a message for a stated school audience.

2. Create a classroom digital message with Earth Day’s date, a feasible action and a named source.

3. Independently explain the intended effect, indicator and one limit on your claim.

Help: Use the cards and organiser. Choose your own evidence and explanation.

Audience and proposed action

________________________________________________________________

Supported claim and source

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Intended effect and indicator

________________________________________________________________

Accurate final classroom message

________________________________________________________________

Further challenge: Compare your reasoning with one alternative.

Independent task

Stretch

Create a digital sustainability campaign linked to Earth Day.

1. Audit both drafts for evidence gaps and implied promises.

2. Create a concise classroom message that separates evidence from a request to act.

3. Justify the audience, action, intended effect and indicator using source limits.

4. Independently revise one phrase after a peer accuracy check and explain the revision.

Help: Use the source limits and test a different priority or assumption.

Audience and proposed action

________________________________________________________________

Supported claim and source

________________________________________________________________

Intended effect and indicator

________________________________________________________________

Accurate final classroom message

________________________________________________________________

Further challenge: Propose a further evidence check and explain its value.

Exit tickets

Use your chosen route and give your own response

Supported

1. Give your audience and proposed action. Use a named detail and your own explanation.

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2. Which source supports one claim? Use a named detail and your own explanation.

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Standard

1. Explain your message’s intended effect. Use a named detail and your own explanation.

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2. How did you repair an unsupported claim? Use a named detail and your own explanation.

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Stretch

1. Why does your evidence justify that wording? Use a named detail and your own explanation.

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2. What measurement could test the intended effect? Use a named detail and your own explanation.

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