ASDAN Studio · Community & Enterprise · Week 5 of 6

Brand and Pitch

GROW Pathway · ASDAN Studio · AQA UAS enterprise · PEQ core skills

Progress SoW · GROW ASDAN Aut 1 · 2026–27 · AQA UAS enterprise · PEQ core skills · Week 5🏅 Banks: AQA UAS enterprise · links FS English (speaking & listening)

Spark: People buy the story before the product.

Success looks like

I can contribute to a brand that fits our idea
I can build a pitch with the five-part shape
I can tell a strong pitch move from a weak one

Aspire · design the objection slide — the three hardest questions we’ll get, answered before they’re asked.

Teacher Print Tools — Week 5

Retrieval Quiz

Arrival Task – What Do You Already Know?

1. Say it

Say a brand you trust — why that one?

Any honest answer counts — say it out loud.

2. Spot it

What should OUR thing be called?

Any honest answer counts — say it out loud.

3. Point to it

Point to the best logo you can see from your seat.

Any honest answer counts — say it out loud.

1. The big idea

What does 'People buy the story before the product.' mean in your own words?

Own words — one honest sentence.

2. Today's work

Today is 'Brand and Pitch' — look and sound like you mean it. What do you think we'll be doing?

A sensible prediction — we check it at the end.

3. Success check

By the end you should be able to say: 'I can contribute to a brand that fits our idea.' What will that take today?

Name one thing you’ll need to do or try.

1. Promise audit

Pick a brand you trust and state its promise in five words. Now draft OURS in five.

Own five words — a brand is a promise repeated until believed; ours must be keepable from stall one.

2. Consistency

Why does a plain brand used consistently beat a brilliant brand used messily?

Recognition compounds — customers buy what they recognise; messy brilliance resets the clock every time.

3. Objection slide

Draft the three hardest pitch-day questions and one-line answers.

Own trio — usually price, hygiene/permission, and 'what if nobody buys' — each answered with a number or a name.

Starter

Today at a Glance

Key Question: What are we building today — and where does the evidence go?

💡

Big Idea

People buy the story before the product.

SPARK

🎲

Today We Play

Sort it

GAME

🧱

The Wall Grows

Onto the Enterprise Wall

AUDIENCE

🏅

It Banks

AQA UAS enterprise · links FS English (speaking & listening)

EVIDENCE

Talk first, then we play — every voice counts here.

I Do

The Model — Brand and Pitch

Key Idea: People buy the story before the product.

👀 Look: look the part, say it clear — a brand is a promise people remember.

Step 0 of 3

What a brand does — name, look, promise — and why consistency beats flashiness.

A brand is three things kept consistent: the name, the look, the promise. It isn't decoration — it's the reason a customer comes back without re-deciding.

The pitch shape: the gap, our answer, who it helps, the price, the ask.

The pitch shape carries you when nerves arrive: the gap, our answer, who it helps, the price, the ask. Five beats — miss one and the audience fills it with doubt.

Sorting strong pitch moves from weak ones — then building ours from the strong pile.

The sort teaches by contrast: strong pitches name, number and ask; weak ones ramble, hide and hope. We build ours entirely from the strong pile.

We Do

Sort it

How it works: Two piles: Strong Pitch and Weak Pitch. Decide which each card belongs to before you tap.Found: 0/6

Names exactly who it helps

Rambles for five minutes

Gives one clear price

Hides the costs

Ends with a clear ask

Nobody knows who speaks when

I Do

Proving It — The Evidence Loop

Key Idea: Launch extension: one written line — the promise our brand makes.

Step 0 of 3

Documentarian

photo the brand draft + pitch cards.

Annotate

'my pitch line is ___'.

Witness

staff sign the pitch-development evidence.

For the moderator, not just the folder

A tick says it happened. A witness statement says what you did. Before the photo is filed, the adult writes one sentence naming the thing they actually saw you do — and rings whether you did it Supported, Standard or Stretch.

That ring is the part that counts. It is the difference between “the class did this” and “this candidate did it, at this level, with this much help.” The witness sheet prints with every pack.

We Do

Strong Pitch, or Weak Pitch?

Step 1: Tap a card, then its partner. Step 2: Watch the WAGOLL write itself. Score: 0/6

Names exactly who it helps

Rambles for five minutes

Gives one clear price

Hides the costs

Ends with a clear ask

Nobody knows who speaks when

WEAK — the judge thinks: what are they not telling me?

WEAK — the judge thinks: if the pitch is chaos, the project will be

STRONG — the judge thinks: they have actually met these people

WEAK — the judge thinks: I stopped listening at minute two

STRONG — the judge thinks: they have done the maths and will stand by it

STRONG — the judge thinks: I know exactly what they want me to do next

Promise draftedNumbers carriedRehearsal doneObjections pre-answered

Independent Work

Independent Work — Studio Time

Instructions: Work at your level. Evidence goes in your ASDAN portfolio — Documentarian photo + annotation + witness tick — AQA UAS enterprise · links FS English (speaking & listening).

🤝 With support

Task: Choose between the two name options and place a reason card under your choice, then practise your one pitch line to a partner or the camera.

Steps: One step at a time — adult support is right there. Photo when you’re proud of it.

👤 On your own

Task: Agree the name and look, then draft your section of the pitch to the five-part shape and rehearse it once aloud.

Steps: Work the task through — photo as you go, annotate at the end, witness tick before you pack up.

🚀 Take it further

Task: Agree the name and look, then draft your section of the pitch to the five-part shape and rehearse it once aloud. Stretch: design the objection slide — the three hardest questions we’ll get, answered before they’re asked.

Steps: Task first, stretch second — and your annotation should explain the why, not just the what.

Lundy Loop

Lundy Loop — Your Voice on the Wall

Why: Article 12 — your view counts here, and it genuinely changes what happens next.

🚪 SPACE

The Enterprise Wall welcomes every idea uncritically at first — filtering happens later, by tests, not by laughter. 'Pass' is always allowed.

📣 VOICE

Say our promise in five words or fewer.

👥 AUDIENCE

Pitch-day guests will hear this — the wall is rehearsal for a real audience.

⭐ INFLUENCE

The promise the room picks is what goes on the badge, the banner and the pitch.

Exit Ticket

Instructions: Answer independently. Own words — no wall-peeking.

1.

I can contribute to a brand that fits our idea — true for you today? Say how.

Point to today’s work as your proof.

2.

I can build a pitch with the five-part shape — true for you today? Say how.

Point to today’s work as your proof.

3.

I can tell a strong pitch move from a weak one — true for you today? Say how.

Point to today’s work as your proof.

1.

What does 'People buy the story before the product.' mean now the lesson’s done?

Own words + one example from today.

2.

What did you actually make or do today — and which bit are you proudest of?

Agree the name and look, then draft your section of the pitch to the five-part shape and rehearse it once aloud.

3.

Where does today’s evidence bank?

AQA UAS enterprise · links FS English (speaking & listening)

1.

Our promise fails one Friday — the drinks run out early. What does brand-repair look like on Monday?

Own the miss publicly, fix the stock maths, honour something to the disappointed — repaired promises can bond tighter than unbroken ones.

2.

Cut your pitch section by a third without losing a fact. What survived, and what does that teach?

Own cut — the numbers and the ask survive; the padding was never load-bearing.

3.

Design the visual that says our whole pitch with no words.

Own design — the strongest brands compress the promise into one image.

Knowledge Organiser (GROW ASDAN W5): Brand and Pitch

GROW · ASDAN Studio · ASDAN Studio · Community & Enterprise · Banks: AQA UAS enterprise · links FS English (speaking & listening)

Key Word	Definition
BRAND	The look and the promise people recognise.
PROMISE	What we are telling people we will do.
PITCH	A short, clear case for the idea.
USP	The one sentence answering “why us?”.

Key Facts

People buy the story before the product.
Banks: AQA UAS enterprise · links FS English (speaking & listening)
Pupil voice: Say our promise in five words or fewer.
What it changes: The promise the room picks is what goes on the badge, the banner and the pitch.
Launch extension: one written line — the promise our brand makes.

Brand and Pitch

Name: ____________________ Class: __________ Date:

This week's spark

People buy the story before the product.

ASDAN evidence

Documentarian photo + annotation + witness tick — AQA UAS enterprise · links FS English (speaking & listening).

Arrival Task

1) Say a brand you trust — why that one?

2) What should OUR thing be called?

3) Point to the best logo you can see from your seat.

1) What does 'People buy the story before the product.' mean in your own words?

2) Today is 'Brand and Pitch' — look and sound like you mean it. What do you think we'll be doing?

3) By the end you should be able to say: 'I can contribute to a brand that fits our idea.' What will that take today?

1) Pick a brand you trust and state its promise in five words. Now draft OURS in five.

2) Why does a plain brand used consistently beat a brilliant brand used messily?

3) Draft the three hardest pitch-day questions and one-line answers.

Today at a Glance

Key Question: What are we building today — and where does the evidence go?

We Do 1: Sort it

Names exactly who it helps, Rambles for five minutes, Gives one clear price, Hides the costs, Ends with a clear ask, Nobody knows who speaks when

We Do 2: Strong Pitch, or Weak Pitch?

Draw lines to match:

Names exactly who it helps · Rambles for five minutes · Gives one clear price · Hides the costs · Ends with a clear ask · Nobody knows who speaks when

WEAK PITCH: Audiences smell it — shown costs buy trus… · WEAK PITCH: Relay chaos reads as team chaos — the ord… · STRONG PITCH: Specificity is credibility — 'the cold pi… · WEAK PITCH: Attention is the pitch's budget — ramblin… · STRONG PITCH: A price is a decision made — hiding it lo… · STRONG PITCH: The ask converts applause into action — n…

Scaffolding – Supported

Access & sensory notes (staff)
· The supported task today is: Choose between the two name options and place a reason card under your choice, then practise your one pitch line to a partner or the camera.
· Fine motor: offer the chunky-grip pen, and accept a card sort or a spoken answer scribed by an adult — the judgement is the evidence, not the handwriting. A sorted card layout photographs as well as a written sheet.
· Sensory: Pitching and money talk raise the temperature. Rehearse to one adult before any group audience, and keep a written-only route open all the way to the end.
· Cognitive load: a completed small piece beats a half-done large one at moderation. Cut the target, never the thinking.
· Ring the level honestly on the witness sheet. Supported with the work finished is a stronger portfolio entry than Standard with it abandoned.

Sentence starters

Our promise is ______.

Our one line is ______.

The number I will use is ______.

Word bank

brand · promise · badge · banner · pitch · rehearse · USP · number

Scaffolding – Standard

Frame

1) Draft the promise in five words. 2) Build the badge and the one-line pitch. 3) Rehearse aloud and explain the number you chose to carry.

Sentence spine: "I started by ___ — then ___ — which shows People buy the story before the product."

Scaffolding – Stretch

Stretch prompts

Our promise fails one Friday — the drinks run out early. What does brand-repair look like on Monday? Cut your pitch section by a third without losing a fact. What survived, and what does that teach?

Independent Work – Supported

Task: Choose between the two name options and place a reason card under your choice, then practise your one pitch line to a partner or the camera.

Work here (an adult can scribe):

Independent Work – Standard

Task: Agree the name and look, then draft your section of the pitch to the five-part shape and rehearse it once aloud.

Evidence check: photo ☐ annotation ☐ witness ☐

Independent Work – Stretch

Task: Agree the name and look, then draft your section of the pitch to the five-part shape and rehearse it once aloud.

Stretch (L2 standard): design the objection slide — the three hardest questions we’ll get, answered before they’re asked.

Exit Ticket – Supported

1) I can contribute to a brand that fits our idea — true for you today? Say how.

2) I can build a pitch with the five-part shape — true for you today? Say how.

3) I can tell a strong pitch move from a weak one — true for you today? Say how.

Exit Ticket – Standard

1) What does 'People buy the story before the product.' mean now the lesson’s done?

2) What did you actually make or do today — and which bit are you proudest of?

3) Where does today’s evidence bank?

Exit Ticket – Stretch

1) Our promise fails one Friday — the drinks run out early. What does brand-repair look like on Monday?

2) Cut your pitch section by a third without losing a fact. What survived, and what does that teach?

3) Design the visual that says our whole pitch with no words.

Assessor Witness Statement

GROW ASDAN W5 · Brand and Pitch
GROW · ASDAN Studio · ASDAN Studio · Community & Enterprise · Banks: AQA UAS enterprise · links FS English (speaking & listening)

Candidate name
Date of activity
Activity witnessed	Brand and Pitch

1 · What I actually saw this candidate do

Name the observable action, not the worksheet. Write what a stranger would have seen from the doorway.

2 · Level the candidate worked at — ring ONE

SUPPORTED
Choose between the two name options and place a reason card under your choice, then practise your one pitch line to a partner or the camera.

STANDARD
Agree the name and look, then draft your section of the pitch to the five-part shape and rehearse it once aloud.

STRETCH
Our promise fails one Friday — the drinks run out early. What does brand-repair look like on Monday? Cut your pitch section by a third without losing a fact. What survived, and what does that teach?

Prompts given (if any):

3 · Evidence attached

☐ Dated photograph ☐ Candidate’s written annotation ☐ Completed sheet ☐ Other:

4 · Assessor declaration

I confirm the work described above was produced by the named candidate, and that the level ringed reflects the support actually given on the day.

Assessor name (print)	Role
Signature	Date

One statement per candidate per session. File it with the photo, not instead of it.

Lundy Loop — this lesson

Space → Voice → Audience → Influence. The adult’s first job is Space: regulate before you educate.

Space	The Enterprise Wall welcomes every idea uncritically at first — filtering happens later, by tests, not by laughter. 'Pass' is always allowed.
Voice	Say our promise in five words or fewer.
Audience	Pitch-day guests will hear this — the wall is rehearsal for a real audience.
Influence	The promise the room picks is what goes on the badge, the banner and the pitch.

Closing the loop: this one ends on paper — your own hand, or your words scribed by an adult. Saying it aloud starts the loop; writing it is what closes it. Pass is always allowed.

What I said, and what it changed:

Brand and Pitch — Feedback Sheet

Keep with your ASDAN portfolio.

Pupil name:	Date:
WWW (What Went Well):
EBI (Even Better If):
Level worked at: Supported / Standard / Stretch	ASDAN evidence filed: Yes / Not yet
Pupil response — my next step:

Brand and Pitch

Success looks like

Teacher Print Tools — Week 5

Arrival Task – What Do You Already Know?

1. Say it

2. Spot it

3. Point to it

1. The big idea

2. Today's work

3. Success check

1. Promise audit

2. Consistency

3. Objection slide

Today at a Glance

Big Idea

Today We Play

The Wall Grows

It Banks

The Model — Brand and Pitch

What a brand does — name, look, promise — and why consistency beats flashiness.

The pitch shape: the gap, our answer, who it helps, the price, the ask.

Sorting strong pitch moves from weak ones — then building ours from the strong pile.

Sort it

Proving It — The Evidence Loop

Documentarian

Annotate

Witness

Strong Pitch, or Weak Pitch?

Independent Work — Studio Time

🤝 With support

👤 On your own

🚀 Take it further

Lundy Loop — Your Voice on the Wall

🚪 SPACE

📣 VOICE

👥 AUDIENCE

⭐ INFLUENCE

Exit Ticket

1.

2.

3.

1.

2.

3.

1.

2.

3.

Brand and Pitch — banked!

Pens down — quick partner check!

Knowledge Organiser (GROW ASDAN W5): Brand and Pitch

Key Facts

Brand and Pitch

This week's spark

ASDAN evidence

Arrival Task

Today at a Glance

We Do 1: Sort it

We Do 2: Strong Pitch, or Weak Pitch?

Scaffolding – Supported

Sentence starters

Word bank

Scaffolding – Standard

Frame

Scaffolding – Stretch

Stretch prompts

Independent Work – Supported

Independent Work – Standard

Independent Work – Stretch

Exit Ticket – Supported

Exit Ticket – Standard

Exit Ticket – Stretch

Assessor Witness Statement

Lundy Loop — this lesson

Brand and Pitch — Feedback Sheet