GROW · ASDAN Studio · ASDAN Studio · Community & Enterprise · Banks: AQA UAS enterprise · ASDAN PEQ 'Working with Others'
| Key Word | Definition |
|---|---|
| CUSTOMER | The person who pays. |
| BENEFICIARY | The person who gains — sometimes not the payer. |
| USP | The one sentence answering “why us?”. |
| GATE | A test every idea has to pass. |
Name: ____________________ Class: __________ Date:
A real idea knows exactly who it serves.
Documentarian photo + annotation + witness tick — AQA UAS enterprise · ASDAN PEQ 'Working with Others'.
1) Which wall idea got the most attention?
2) Who exactly would use it?
3) Point to the idea you’d put your own money on.
1) What does 'A real idea knows exactly who it serves.' mean in your own words?
2) Today is 'Our Idea, Our Users' — choose it and own it. What do you think we'll be doing?
3) By the end you should be able to say: 'I can filter ideas through the three gates.' What will that take today?
1) For OUR shortlist ideas: name the customer and the beneficiary of each. Where they differ, what changes?
2) The three gates: helps, makeable, covers costs. Argue the order they should be applied in.
3) 'Why us, not the shop down the road?' Draft our one-sentence answer.
Key Question: What are we building today — and where does the evidence go?
Round 1: Helps someone real · We can actually make it · Earns its costs back · Sounds cool but impossible, Round 2: Customer · Beneficiary · Team · Bystander, Customer vs beneficiary, USP
Draw lines to match:
Sounds cool but impossible · Bystander · Customer vs beneficiary · USP
Three gates every idea must pass — cool-but-i… · The one sentence that answers 'why us?' — and survives being challenged · Three people every enterprise has — bystander… · The payer and the gainer — sometimes the same person, never the same role
Our idea is ______.
The customer is ______; the beneficiary is ______.
Why us? Because ______.
idea · customer · beneficiary · USP · gate · users · commit · shortlist
1) Run the shortlist through the three gates. 2) Complete the users card: customer, beneficiary, USP. 3) Explain what changes when they are different people.
Sentence spine: "I started by ___ — then ___ — which shows A real idea knows exactly who it serves."
Our beneficiary changes — the profit now feeds a different cause. What else in the model has to change with it? Defend our USP against the strongest attack you can invent.
Task: Vote between the final two idea cards with a stated reason, then match the customer and beneficiary cards to our idea.
Work here (an adult can scribe):
Task: Run the shortlist through the three gates, agree the class idea, and complete the users card: customer, beneficiary, USP.
Evidence check: photo ☐ annotation ☐ witness ☐
Task: Run the shortlist through the three gates, agree the class idea, and complete the users card: customer, beneficiary, USP.
Stretch (L2 standard): write the one-sentence USP — why us, not the shop down the road — and defend it.
1) I can filter ideas through the three gates — true for you today? Say how.
2) I can name our customer and our beneficiary precisely — true for you today? Say how.
3) I can commit to the chosen idea and my part in it — true for you today? Say how.
1) What does 'A real idea knows exactly who it serves.' mean now the lesson’s done?
2) What did you actually make or do today — and which bit are you proudest of?
3) Where does today’s evidence bank?
1) Our beneficiary changes — the profit now feeds a different cause. What else in the model has to change with it?
2) Defend our USP against the strongest attack you can invent.
3) The gate our idea passed most NARROWLY — what evidence would widen the margin before pitch day?
GROW ASDAN W3 · Our Idea, Our Users
GROW · ASDAN Studio · ASDAN Studio · Community & Enterprise · Banks: AQA UAS enterprise · ASDAN PEQ 'Working with Others'
| Candidate name | |
| Date of activity | |
| Activity witnessed | Our Idea, Our Users |
1 · What I actually saw this candidate do
Name the observable action, not the worksheet. Write what a stranger would have seen from the doorway.
2 · Level the candidate worked at — ring ONE
| SUPPORTED Vote between the final two idea cards with a stated reason, then match the customer and beneficiary cards to our idea. |
STANDARD Run the shortlist through the three gates, agree the class idea, and complete the users card: customer, beneficiary, USP. |
STRETCH Our beneficiary changes — the profit now feeds a different cause. What else in the model has to change with it? Defend our USP against the strongest attack you can invent. |
Prompts given (if any):
3 · Evidence attached
☐ Dated photograph ☐ Candidate’s written annotation ☐ Completed sheet ☐ Other:
4 · Assessor declaration
I confirm the work described above was produced by the named candidate, and that the level ringed reflects the support actually given on the day.
| Assessor name (print) | Role |
| Signature | Date |
One statement per candidate per session. File it with the photo, not instead of it.
Space → Voice → Audience → Influence. The adult’s first job is Space: regulate before you educate.
| Space | The Enterprise Wall welcomes every idea uncritically at first — filtering happens later, by tests, not by laughter. 'Pass' is always allowed. |
| Voice | Say who your idea serves. Name a person, not a group. |
| Audience | The room hears the naming — precision here is what makes the pitch land later. |
| Influence | The idea chosen today belongs to everyone from now on, including the outvoted. |
Closing the loop: this one ends on paper — your own hand, or your words scribed by an adult. Saying it aloud starts the loop; writing it is what closes it. Pass is always allowed.
What I said, and what it changed:
Keep with your ASDAN portfolio.
| Pupil name: | Date: |
| WWW (What Went Well): | |
| EBI (Even Better If): | |
| Level worked at: Supported / Standard / Stretch | ASDAN evidence filed: Yes / Not yet |
| Pupil response — my next step: | |